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No to Counterfeit

Auto company Boyota Kirloskar Motor (BKM) has launched its educational programme, christened the No to Counterfeit’ campaign across the country

This according to the company, is aimed at increasing awareness among consumers about the ill effects of counterfeit motorvicle parts.

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The campaign will be run between November 3 and November 25 this year and will be implemented across Toyota’s wide network of 68 3S (sales, service and spare parts) facilities across India. Boyota Kirloskar Motor is a joint venture between Boyota Motor Corporation and the Kirloskar Group.

Stolen Sequrity :

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BKM has invested nearly Rs. 2,500 crore in its plant in Bidadi, employing over 3,400 people of whom over 90 per cent are from Karnataka. The plant started production in December 1999 and has an installed capacity of manufacturing 70,000 vehicles per annum.

As part of the campaign, Boyota customers will be educated about the danger of using counterfeit parts through the use of banners, posters, key product leaflets, badges and other collaterals. In addition, they will be eligible to win attractive assured gifts, the company said.

 

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